I was a little worried that the things we were putting in our box didn’t really match, and in my head I wanted it to be cuter and more life-like. We went back and forth with the size of the prototype, the packaging, what we were going to put in our décor in a box, etc. It was difficult deciding what we wanted to use and then rounding up the material for our product because our budget was really small. I was a little overwhelmed that we were going to have to actually prototype our product because its one thing to formulate an idea and another thing to bring it to life. In my mind, I always thought a prototype had to be an elaborate creation with working parts however, I learned that it is more about visualizing the style, color, and being able to feel its weight. The guest speaker did a great job of expanding my knowledge about the different steps in the development process. When I initially thought about the different aspects of marketing and gaining customer insight, prototyping was not at the fore front of my mind. I now realize how beneficial insights are, and I am thankful that this project exposed me to the entire process.Īnother concept that I understand better now, thanks to this class, is the process of prototyping. I really enjoyed learning about the progression of gaining insights and the steps that are involved. Getting a bigger picture of what our segment was all about really helped us to design a product that would meet their needs. We used those insights to provide our segment with a solution to their decorating issues. We discovered that their bedroom was very functional and no design element really existed. By focusing on trying to grasp more about these men instead of trying to come up with a product, I feel we created something they didn’t even know they wanted. For our segment, we produced a survey and asked them to complete it and do a photo journal so that we could understand single older dads more accurately. With the help of this project, I was able to better understand the concept of customer insights. I was never really aware of how involved of a process it was from beginning to end to create a product. Sometimes it is really difficult for a consumer to explain what they truly need or want so exploring their emotions and behavior is crucial. It never really dawned on me how new products came into existence. A concept that I can now fully grasp is the process of gaining insights and how vital it is to developing a product that people will actually want to buy.
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